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strategic Development

In a semester-long group project, we were tasked to create a campaign for a fast food chain that would include conducting secondary and primary research, producing concepts for a cohesive campaign, and implementing the campaign through visuals.

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SECONDARY RESEARCH PRESENTATION

We first conducted secondary research about fast food chains, Sonic, and the connection with specific generations.

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PRIMARY RESEARCH PROPOSAL

Next, we proposed our ideas for conducting primary research and the expectations we had during the process.

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PRIMARY RESEARCH PRESENTATION

After we conducted the proposed primary research, we presented our findings.

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FINAL IMC PLAN BOOK

Finally, we took our findings and concepts and placed it into a IMC plan book.

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