Spring 2022
research and Planning
To begin our social media campaign for the Boys and Girls Club of Lincoln/ Lancaster, we researched the organization and developed a SWOT analysis, content matrix, and content editorial strategy. Click the documents below to view our work.
SWOT
ANALYSIS
CONTENT
EDITORIAL
STRATEGY
Content calendar
Below is just a small example of the content calendars we developed for our client's social media. In total, we created four months of content calendars that include custom graphics, copy, and best analytics to use for each platform.
Graphics and Templates
In total, we developed 35 graphics that were distributed throughout the four-month campaign. We focused on highlighting informative posts that included important dates as well as inspiring posts that highlighted testimonials, volunteer work, and employees.
Photography
Our team had the opportunity to attend a fundraising event for the Boys and Girls Club of Lincoln/ Lancaster to capture media.